Have you ever found yourself weeping over a three-minute video about a gum wrapper or a long-distance phone call? We’ve all been there. You clicked on a video expecting a sales pitch, but instead, you found a piece of yourself in the story.
Corporate Video Production: Why Your Company Needs Story, Not Just Commercial
Have you ever sat crying in front of a three minute video of a gum wrapper or a long distance phone call? You clicked on a video expecting a sales message and ended up finding part of yourself in that story of video production services
That is the beauty of today’s storytelling. Today, when we are bombarded with many thousands of advertisements each and every day, our brains have become very good at filtering out the “noise.”
If your business is still “shouting” features to your audience, you will probably get muted. In order to cut through all of the clutter today many companies are now using professional video production services to develop stories that stick, rather than commercial commercials that get skipped.
By creating stories rather than just selling products, companies have the opportunity to engage their customers in a more meaningful way. Once a business stops selling and starts telling stories, they become part of their customer’s life.
The End of the Old School Commercial
Let’s be real: No one goes online to watch commercials. We go online to be entertained, learn, or be inspired. When we think of the old school corporate video, which includes bland cheesy stock music and a CEO reading off a script.
Today’s audience craves authenticity. They want to know why you do what you do, not just what you sell. High-quality video production services focus on the human element. They look for the struggle, the triumph, and the “aha!” moments that define your brand’s journey.
Why Logic Fails and Emotion Wins
We like to think we’re rational beings who make decisions based on spreadsheets and data. However, neuroscience tells a different story. Research shows that messages delivered as stories are up to 22 times more memorable than facts alone video OTT platform providers
